Miramar® and King of the Beach® were founded in 1983 on the Golden Shores of California at Miramar Beach, together with Sideout® near Santa Barbara, California, today the site of the Rosewood Miramar Beach Montecito.  These American Riviera Brands™ and their rich history were founded on a belief that there is a higher level of consciousness to be found within one’s self through personal journeys that the global volleyball, surf and beach lifestyle provides.

The company prides itself on making quality apparel, outerwear, footwear, beach volleyballs and accessories and holding some of the greatest beach events on the planet.  In fact, today, Miramar is a proud partner and sponsor for the King and Queen of the Court® Crown Series with its global partner, Sportworx and Wilco Nijland.

Miramar® King of the Beach® products are here to enhance your experience and journey to the sea under one lifestyle.

Tom Servais Photo King of the Beach

"Jaws Comes to Life 2016" - A Miramar®  Photo, Courtesy Tom Servais

From its inception alongside the Sideout® brand at Miramar in 1983, a new future was forged and a strong history and reputation began to unfold. For over three decades King of the Beach®, Miramar®, King of the Court® and it's combined and intertwined Queen of the Beach® and Queen of the Court® brands have ruled the sea and the sand... join our global pursuit of the excitement that the lifestyle of these American Riviera Brands™ provide.

King of the Beach fishing tournament Stephen Ascher Sinjin Smith Randy Stoklos  Bruk Vandeweghe

With the Marlin in Cabo San Lucas, BCS -  The 1989 Miramar® King of the Beach® Team. Left to Right:  Randy Stoklos, Sinjin Smith, Stephen Ascher, David Yost, Captain “Crutch” and Bruk Vandeweghe. ©1989 The Miramar® King of the Beach® Foundation Photos


In 1983, after founding Sideout® Beachwear out of his UC Berkeley frat house, Stephen Ascher set off on a surf trip with Sinjin Smith that would forever change their lives.  Ascher had just left college at Cal Berkeley, where he played NCAA and Club volleyball, winning two "Club" team National Championships as setter, and was introduced to Sinjin Smith at a tradeshow in Los Angeles called “MAGIC.”  From that moment, it all began.  
Sideout King of the Beach Poster ESPN 1988 Beach Volleyball
Sinjin Smith, now considered the "Face" of modern beach volleyball, serves up the "floater" in a 1988 Sideout® King of the Beach® poster.  This poster, with Smith in neon "King of the Beach®" volleys and ESPN cameras spinning the live broadcast, is considered one of the greatest beach volleyball posters of all time and is in the Miramar® archives.

At Miramar®, Ascher founded the Sideout® lifestyle brand and also eventually incorporated the King of the Beach®,  Queen of the Beach® brands in the mix, and  a journey of passion into the global surf, volleyball and beach lifestyle began that still resonates today. 

The idea of starting a beach lifestyle company around board riding and beach volleyball, two sports loved by many, would be a sure hit. Ascher made an initial $5,000 investment from his father, and the process was started.  Then came the crown, combined with Smith's legendary success, and the brand relationships with the iconic Miramar®  King and Queen of the Beach® and King and Queen of the Court® brands unfolded.


It all began first with Smith’s partnership with Karch Kiraly who ultimately won over 148 professional beach volleyball titles, 110 of them with Kent Steffes, sponsored by Miramar® and King of the Beach® for years.  Karch Kiraly is an Olympic Beach Volleyball Gold Medalist, an Indoor Olympic Volleyball Gold Medalist, and recently won Olympic Gold as the head coach for the US Women’s Indoor team, a feat never to be repeated.

Sinjin Smith and Karch Kiraly Winners 1983 Manhattan Beach Open

Smith and Kiraly, Winners of the 1980 Manhattan Beach Open


1980 Natural Light Manhattan Beach Open champions Karch Kiraly, left, and Sinjin Smith receive their trophy from Mark Anderson, far left, of South Bay Distributing and Charlie Sakley, right, of the Manhattan Beach Recreation Department.  COURTESY: Manhattan Beach Recreation Department.

The next closest player in total wins is Sinjin Smith at 139. Following Smith is his longtime partner, Randy Stoklos, at 122.

Together, Smith and Stoklos won a record 114 Opens together, and won over 50% of the opens they entered together while finishing in the top three 80% of the time.  No team will ever match such greatness and it's why they are known as the "Kings of the Beach" and the "Kings of Rio."  A Hip Hop song has even been coined in honor of these legends in Brazil, called the "Kings of Rio".

The next closest player behind these four from the top two teams is Emanuel Rego, with 78 total wins.

And, volleyball was about to become the hottest thing on the sand. Karch Kiraly, Kent Steffes, Sinjin Smith and Randy Stoklos are today’s world icons of the sport of volleyball, and undisputed “Kings of the Beach.”  

Kiraly lead the US Men's Olympic Volleyball team to their first ever gold medal at the 1984 Olympics in Los Angeles.  It was this US Victory in 1984 in Los Angeles helped propel the beach lifestyle from its early nostalgia into a mythical sport of royalty.  Kings and Queens of the Beach cropped up each year, a title bestowed on the male or female player with the most victories over the past year.

The King of the Beach idea would incorporate the beach lifestyle and the philosophy of the times, "It’s good to be King". This energy has created an enlightened state to support this lifestyle and way of thinking.

In the early years, Ascher traveled with Miramar®  sponsored King of the Beach Sinjin Smith and other Sideout® sponsored athletes on the beach tour around the world.

Great journeys to the World Championships of Beach Volleyball in Rio de Janiero, Brazil lead also to amazing surf adventures. Smith and Stoklos together dominated beach volleyball at the World Championships, together winning over 5 World Titles, earning the perpetual reputations an title of "The Kings of Rio."  

Since these humble beginnings, the Miramar®, King and Queen of the Beach® and King and Queen of the Court® brands and concepts, and, these American Riviera Brands™ have spread across the world, developing their deep roots with the help of great watermen and beach athletes. And, together with Mikasa back in 1988 and Spalding from 2005 - 2020, a division of Fruit of the Loom®, a subsidiary of Warren Buffet’s Berkshire Hathaway, the best beach volleyball in the world was born.

Today, The Miramar® King of the Beach® Tour volleyball by Mikasa®, was developed, tested and perfected by Karch Kiraly, the man who has ruled the sand since he first stepped on the beach.


The Miramar® "King of the Beach, King of the Court, Queen of the Beach and Queen of the Court" ("KOB") trademarks originate from the globally recognized moniker bestowed on many famous athletes in the world.


Duke Kahanamoku Surfing Legend King of the Beach

Great watermen have been bestowed the crown and title King of the Beach, including the original KOB, Duke Kahanamoku (Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku (August 24, 1890 – January 22, 1968)). The "Duke," as he was known, is the well-known Hawaiian competition swimmer, actor, lawman, early beach volleyball player and businessman credited with originally spreading the sport of surfing. Kahanamoku was also a five-time Olympic medalist in swimming.

Duke Kahanamoku surfing wooden longboards and a standup paddleboard (SUP) at Waikiki Beach. Experience the Hula and say hello to the Duke. 


Karch Kiraly Head Coach US National Team King of the Beach Spalding

The title of "King of the Beach" has since passed to Charles Frederick "Karch" Kiraly (born November 3, 1960). Karch is an American volleyball player, icon, Head Coach of the US Womens National Team and broadcast announcer. He is today considered the best volleyball player of all time by FIVB (The Fédération Internationale de Volleyball) and is also the only person to have won Olympic gold medals in both volleyball categories: beach and indoor. The FIVB, volleyball's highest governing body, honored Kiraly as the greatest volleyball player of the 20th Century.

Meet the best beach volleyball player of all time, Karch Kiraly, in this short video.

Pac-12 Men's Volleyball Player of the Century: Karch Kiraly

Former Bruin Karch Kiraly was named the Men’s Volleyball Player of the Century. Kiraly led UCLA to three national titles during his collegiate career, and was an All-American all four years. He was inducted into the UCLA Athletics Hall of Fame in 1993. In 2001, he was inducted in the Volleyball Hall of Fame and in 2005 he was inducted into the AVCA Volleyball Hall of Fame. UCLA was 126-5 during his career including two undefeated seasons (1979 & 1982). He won the gold medal at the 1984 Olympics, and was the captain and team MVP of the 1988 Olympic team that won the gold medal. He also won the gold medal at the 1987 Pan American Games, 1986 World Championships and 1985 World Cup. He also has a gold medal on the beach from the 1996 Olympics.

Karch currently endorses the Spalding King of the Beach® volleyballs and is considered the greatest volleyball player ever to step on the sand. 


And, today, who does not know Robert Kelly Slater (born February 11, 1972, Cocoa Beach, Florida, US), today's "King?" Kelly is an American professional surfer and icon known for his competitive prowess and style. Slater has been crowned surfing's ASP World Tour Champion a record 11 times, including 5 consecutive titles in 1994–98. A song was even written featuring a video of Kelly, ripping up the waves, entitled "King of the Beach" by Nathan Williams.



Bringing everything real from the beach around the world to you! It's Good to be King or Queen! The company has matured internally but continues to run off the same philosophy it started with. The King and Queen of the Beach lifestyle now flows through its great products, to music, athletes, clothing and the best beach volleyball, surfing and fishing in the world.

King of the Beach is part of OMNICHANNEL WORLD, LLC, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.  

MIRAMAR®, KING OF THE BEACH®, KING OF THE COURT® and QUEEN OF THE BEACH®, Copyright 1983-2023 All Rights Reserved.

MIRAMAR® King of the Beach Stories